Marketing Phase


month before the opening

Branch Awareness

It means taking the best of your neighbor’s opportunities and maximizing your business through them. Many of your neighbors have regular customers. These may be yours, too. Simple tie-ups to implement:

  • Tarpaulins on toda
  • Posters
  • Leafletting
  • Lamp Post Banners
  • Directional Standee
  • Billboard


1st-3rd month

Customer Relationship

It is important to know your customers personal details to determine what product suits them and what promo we can develop for them.

We can use the following:

  • Customer Database
  • Survey
  • Product vs Persona
  • Promo Program


4th-6th month

Customer Retention

If you know your customers well, you can conceptualize programs or promotions that may see fit to the market within your reach.

Franchisee may use the following but not limited to:

  • Local Activity
  • Local Store Marketing
  • School Activity
  • Franchise Initiated


month before the opening


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